Vacancy Title: Marketing Intelligence Officer

Location: Jobs in Uganda 2023 – 2024

Work Hours: Full-time, 08 hours per day

Salary: UGX

No. of Vacancies: 01

Deadline: July 04, 2024

Hiring Organization: Nft Consult Ltd

Job Details:

Job Purpose: The Marketing Intelligence Officer will report to the Marketing Manager and support strategic decision-making by analyzing market trends, competitor activities, and consumer behavior within the automotive industry. Leveraging data-driven insights, this role will contribute to developing marketing strategies, product positioning, and overall business growth initiatives. The ideal candidate should have experience in research, data analysis, and presentation, with a keen eye for detail and a passion for staying current with industry trends and customer behaviors.

Duties and Responsibilities:

• Conduct thorough analysis of automotive market trends, including industry dynamics, consumer preferences, and emerging technologies.
• Monitor and analyze competitor activities, including product launches, pricing strategies, marketing campaigns, and distribution channels.
• Gather and report Vehicle Identification Numbers (VIN) for grey vehicles imported into the country.
• Maintain comprehensive databases of competitor information.
• Provide regular updates and insights to internal stakeholders on competitive positioning.
• Utilize various research methodologies to understand consumer behavior, preferences, and purchase patterns.
• Conduct surveys, focus groups, and interviews to gather qualitative insights from target audiences.
• Analyze competitor activity, customer feedback, reviews, and social media discussions to identify trends and opportunities for improvement.
• Collect, organize, and analyze data from multiple sources, including sales reports, market research studies, and customer databases.
• Prepare regular reports and presentations summarizing key findings, insights, and actionable recommendations for management.
• Stay updated on industry best practices, technological advancements, and analytical tools relevant to marketing intelligence.
• Attend workshops, conferences, and training programs to enhance analytical skills and domain knowledge.
• Share insights and learnings with colleagues to foster a culture of continuous improvement and innovation.
• Perform other duties as assigned by management to support the overall goals and objectives of the company.

Education, Skills, and Experience:

• Bachelor’s Degree in Marketing, Business Administration, Statistics, Economics, or a related field.
• At least 2 years of proven experience in market research, competitive intelligence, or business analytics within the automotive industry.
• Proficiency in data analysis tools and software (e.g., Excel, SQL, SPSS).
• Strong analytical and critical thinking skills, with the ability to translate complex data into actionable insights.
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines in a fast-paced environment.
• Good business acumen and strategic mindset, passionate about driving continuous improvement and innovation.
• A confident individual with practical communication skills to convey findings and recommendations to diverse stakeholders clearly and compellingly.
• A curious mindset and willingness to continuously learn and stay updated on industry trends, market dynamics, and analytical techniques.
• Ability to collaborate effectively with cross-functional teams and build strong working relationships to achieve common goals.
• Methodical, well-organized approach to work with high accuracy and attention to detail and processes.

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Application Procedure: Interested and qualified candidates should click here to apply